News 2026.07.10

SBI Investment Portfolio Company Buzzvil Accelerates Growth with AI-Powered ‘Engagement Ads’… Annual Revenue Surpasses KRW 100 Billion

SBI Investment portfolio company Buzzvil is gaining attention for its ‘interaction AI agent’ advertising platform, in which users directly take part in missions such as quizzes and daily check-ins and receive rewards. It has built a stable business foundation by partnering with major financial and loyalty-point services, including KakaoBank, K bank, Kakao Pay and L.POINT.
In 2024, Buzzvil surpassed KRW 100 billion in revenue, the highest since its founding. It has more than 70 million cumulative users, more than 24 million average monthly users and more than 500 premium partner media outlets, with an ad re-booking rate of 82%.
Leveraging ‘Dynamic Trio,’ its proprietary AI engine that personalizes rewards, missions and creatives, Buzzvil aims to grow revenue by 30% year on year this year. Alongside its expansion into a global retail media platform, it is also keeping open the possibility of an IPO and further mergers and acquisitions (M&A).

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